Native ads are built from several metadata elements, such as a headline, thumbnail image, content URL, description text, and more.

Native advertising is the use of paid ads that gives the most accurate look and feel of the media format they are displayed in.
This kind of advertising looks like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without being intrusive.

Behaviours we measure include CTR from the ad to the landing page, and also from the landing page to the iTunes/Google play store, ad engagement, and long-term retention. The result is that your ads are delivered to the right users at the right time, boosting your business. Through this level of service, we have developed a working relationship with some of the world’s top publishers, advertisers, and development teams. Adept’s own data and targeting capabilities enable advertisers to access the highest-quality mobile audiences worldwide.